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DOLLAR Alış 1.5033 YTL
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A TURKISH GIANT IN THE WOOD SECTOR
Ergün Hacımurtazaoğlu: “By the help of our new products Color flooring, Vario print and 5G locking systems, we continue to serve our customers with high quality and rich variety of products in the domestic market and abroad.”

Operating for over 100-years in the area of forestry products, Yıldız Entegre is the living example of the entrepreneurship and determination for success of the Anatolian people. Being one of the most successful integrated companies, Yıldız Entegre continues to serve the market with its high quality products.

The Yıldız family, having started with timber exporting trade in Trabzon in the early 1890s, and then immigrating to Bafra to establish a timber atelier where they took the first step of a long commercial run. After a modest timber atelier, the second, third and fourth generation established plants in Samsun, İnegöl and Gaziantep respectively. Following this development they founded the adhesive plant in Kocaeli Yeniköy and finally the greatest MDF plant of the world, Yıldız Entegre in Kocaeli Arslanbey area. Yıldız Entegre has been engaged in the production of MDF (Variopan), Decorated covered MDF (Variolam), Laminate Parquet (Vario Clic), Vario Sun, MDF Profile (Vario Profile), Adhesive (Vario UFC), MDF Door (Variodor), Door Panel (Vario Panel), Dyed Back (Vario Print) and processed decoration paper (Vario Decor) in the area of forestry products within the existing plants on an area of 500.000m2. Possessing the longest MDF press in the world, Yıldız Entegre is also the greatest MDF producer in Turkey with 3.000 m3/day capacity. As Floor magazine we visited the Yıldız Entegre stand at the İstanbul Intermob fair and interviewed with the company\'s authorized person Mr. Ergün Hacımurtazaoğlu who answered our questions sincerely.

How did the fair go for your company? Were there any new company developments related with visitors at your stand?

Our main goal at this type of fairs is not trying to sell lots of products, but to position ourselves right and to gain experience while introducing our company. We are here to express ourselves. At this particular fair we introduced our new products and showed how they can be applied to furniture. We exhibited new products and colors. By the help of our new products Color flooring, Vario print and 5G locking systems, we continue to serve our customers with high quality and rich variety of products in the domestic market and abroad. We have presented the advantages of our new locking system while introducing the 7 mm. Colorflooring. At the same time we showed the rich variety choice of Vario print product. We have got so much attention from locals and abroad, especially from Africa, Middle East and Russia. We\'ve also met our suppliers and assessed the offers.

Could you tell us about your new products and their characteristics?

Yıldız Integrated, leading MDF producer of Turkey, is getting ready to make another pretentious entrance to flooring sector with the Color flooring product in 2009. It is just another great sample for our company\'s rich variety of products. With this new product, a new era of colorful laminate flooring will be starting in Turkey. Colorflooring\'s raw material is not only healthy but also easy to clean up, human and environmental friendly with its water based paint and because of Colorflooring\'s protective UV layer, this product is extremely resistant against scratchs. Another advantage of this new product is its reasonable price. Because of its competitive characteristic, consumers will be able to find affordable flooring choices compatible with furnitures, walls and accessories. It will be easier to follow up with decoration trends. We will be serving this product as 7 mm. and we have gotten great feedback so far. We have four different color options for this alternative product.

Yıldız Entegre has reached the peak in the laminate parquet sector in a very short time with Vario Clic brand. And now we\'re using the same colors of Vario Clic brand in our new product Color flooring. Also we added 16 new color options to Vario Clic which made the color options 36 in total. Besides we\'ve got a wide range of price which makes the consumer comfortable about their budgets and increases the customer satisfaction.

On the other hand our company has started to produce Vario print in March, 2008 which gives our customers the privilege of colorful MDF products. Vario print brings a new dimension to design world with its 13 flat floor designs and 37 wood floor colors. With a thickness of 3-30 mm, length of 170-366cm and width of 183-210 cm, Vario print has a dying capacity of 100,000 s.q.m area in a speed of 60 m/min.

When it comes to talking about its advantages and consumer benefits, we must underline its environmental friendly characteristics first.

Vario print products are made by water based dyes and because of their human health friendly characteristics they aim to increase life quality. Vario print adds value to everyday life by making our living areas much safer and healthier. It\'s also durable against scratches and abrasion.

Furthermore our company brings another innovation with the new 5G locking system which is developed from the current Vario Clic laminate parque locking system. It will be very easy and fast to install parque with this new 5 G locking system.

With only one move as “Press and Lock”, the installation will be easier than you can imagine. The new 5 G locking system will be meeting consumers at the beginning of 2009.

Could you tell us about your exports and your goals for 2009?

Catching up with the international standards in laminate parquet and door production with Vario Clic and Variodor brands, Yıldız Entegre has started to produce MDF Profile with the Vario Profile brand. Yıldız Entegre utilizes the latest technology in profile production as in other products. Yıldız Entegre, which has increased its profile production capacity to 40 million pieces in a short period of time, has been meeting the demand in the domestic market to a great extent. The company has 1,000,000 m3 production capacity and it holds 40% share at domestic market and 15% of the total produc-tion is being exported to several countries including Azerbaijan, Bulga-ria, Dubai, Georgia, Iraq, Iran, Kosovo, TRNC (Turkish Republic of Northern Cyprus), France, Lebanon, Pakistan, Uzbekistan, Romania, Russia, Turkmenistan, Ukraine, Greece, Syria and Nigeria. Now at this fair we also had visitors from Egypt. Our aim is being the major supplier for Middle Eastern and Europe. We want Europe to produce technology and us to be the main supplier. We talked about it in 2001 and now we came to these days... We will continue to grow by following the same targets.

06.01.2009
This News 1492 read.
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